How the YouTube Algorithm Works: Explained
How YouTube decides what videos people see is the key to getting discovered on YouTube. But most creators don’t fully understand how it works. Whether you’re a new YouTuber or an experienced creator, understanding the YouTube algorithm can help you grow faster and smarter.
In this guide, I’ll break down how the YouTube algorithm works in this year.
1. It’s Not Just One Algorithm
Most people think there’s one YouTube algorithm, but that’s not true.
Here’s where they operate:
The homepage recommendations
Suggested videos next to or below the video you’re watching
Videos that appear when users search for something
Specialized feeds like YouTube Shorts or trending content
These algorithms work differently, but all aim to get users to stay on YouTube longer.
2. Viewer Satisfaction Is King
YouTube wants people to stay on the platform and watch more videos, more often.
Metrics YouTube watches closely include:
Click-Through Rate (CTR)
How long people watch your videos and sessions overall
Retention rate
Likes, comments, shares, and subscribes after watching
Returning viewers and session time extensions
Videos that spark engagement and extend session time are rewarded with more impressions and recommendations.
3. YouTube Is Personalized for Every User
The algorithm predicts what a viewer is most likely to watch next based on their history, preferences, and interests.
Understanding your ideal viewer and creating videos that match their interests helps you appear in their feeds more often.
4. Keywords Help You Get Found in Search
YouTube is the second-largest search engine in the world.
But remember: Even if you rank high in search, your video needs good engagement and retention to stay there.
5. Shorts Have Their Own Algorithm
YouTube Shorts has a separate feed and recommendation engine.
Creating hooky intros, loopable videos, and using trending sounds or formats can help your Shorts go viral faster.
6. How to Work with the Algorithm (Not Against It)
Best practices include:
Hook viewers immediately to keep them watching
Optimize your CTR without clickbaiting
Encourage comments, likes, and shares to trigger engagement signals
Post consistently to signal reliability to the algorithm and your audience
Analyze your audience retention and double down on what works
Summary
The YouTube algorithm is complex, but at its core, it rewards content that keeps viewers watching and enjoying the platform.
Instead of chasing the algorithm, focus on serving your audience better—the algorithm will follow.
Learn more: https://1of10.com/blog/how-does-the-youtube-algorithm-work/